Download お役立ち資料ダウンロード

(BlogPost: { "ab" : false, "abStatus" : null, "abTestId" : null, "abVariation" : false, "abVariationAutomated" : false, "absoluteUrl" : "https://know-how-now.cci.co.jp/download/research_2023-internet-advertising-market-trend-report", "afterPostBody" : null, "aifeatures" : null, "allowedSlugConflict" : false, "analytics" : null, "analyticsPageId" : "141137994327", "analyticsPageType" : "blog-post", "approvalStatus" : null, "archived" : false, "archivedAt" : 0, "archivedInDashboard" : false, "areCommentsAllowed" : true, "attachedStylesheets" : [ ], "audienceAccess" : "PUBLIC", "author" : null, "authorName" : null, "authorUsername" : null, "blogAuthor" : { "avatar" : "", "bio" : "", "cdnPurgeEmbargoTime" : null, "cosObjectType" : "BLOG_AUTHOR", "created" : 1691126598357, "deletedAt" : 0, "displayName" : "Know How", "email" : "", "facebook" : "", "fullName" : "Know How", "gravatarUrl" : null, "hasSocialProfiles" : false, "id" : 128229354637, "label" : "Know How", "language" : "ja", "linkedin" : "", "name" : "Know How", "portalId" : 22681411, "slug" : "know-how", "translatedFromId" : null, "translations" : { }, "twitter" : "", "twitterUsername" : "", "updated" : 1691126598357, "userId" : null, "username" : null, "website" : "" }, "blogAuthorId" : 128229354637, "blogPostAuthor" : { "avatar" : "", "bio" : "", "cdnPurgeEmbargoTime" : null, "cosObjectType" : "BLOG_AUTHOR", "created" : 1691126598357, "deletedAt" : 0, "displayName" : "Know How", "email" : "", "facebook" : "", "fullName" : "Know How", "gravatarUrl" : null, "hasSocialProfiles" : false, "id" : 128229354637, "label" : "Know How", "language" : "ja", "linkedin" : "", "name" : "Know How", "portalId" : 22681411, "slug" : "know-how", "translatedFromId" : null, "translations" : { }, "twitter" : "", "twitterUsername" : "", "updated" : 1691126598357, "userId" : null, "username" : null, "website" : "" }, "blogPostScheduleTaskUid" : null, "blogPublishInstantEmailCampaignId" : null, "blogPublishInstantEmailRetryCount" : null, "blogPublishInstantEmailTaskUid" : null, "blogPublishToSocialMediaTask" : "DONE_NOT_SENT", "blueprintTypeId" : 0, "businessUnitId" : null, "campaign" : "1d35ea19-f3fa-4d40-a7ba-78d8ea752077", "campaignName" : "KnowHow_document", "campaignUtm" : "KnowHow_document", "category" : 3, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "checkPostLevelAudienceAccessFirst" : true, "clonedFrom" : null, "composeBody" : null, "compositionId" : 0, "contentAccessRuleIds" : [ ], "contentAccessRuleTypes" : [ ], "contentGroup" : 131156235395, "contentGroupId" : 131156235395, "contentTypeCategory" : 3, "contentTypeCategoryId" : 3, "contentTypeId" : null, "created" : 1697787251388, "createdByAgent" : null, "createdById" : 48234816, "createdTime" : 1697787251388, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/2023%E5%B9%B4%E4%B8%8A%E6%9C%9F_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91.png", "featuredImageAltText" : "2023年上期_インターネット広告市場動向", "featuredImageHeight" : 1170, "featuredImageLength" : 0, "featuredImageWidth" : 2086, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1698021438000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : "<meta name=\"robots\" content=\"noindex\">", "header" : null, "htmlTitle" : "【調査レポート】2023年上期インターネット広告市場動向およびこれからの広告指標について", "id" : 141137994327, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : false, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "【KnowHow】【リサーチ_WP】2023年上期インターネット広告市場動向およびこれからの広告指標について", "language" : "ja", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : "https://www.cci.co.jp/form_cci360_7/", "listTemplate" : "", "liveDomain" : "know-how-now.cci.co.jp", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "post_summary" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n", "post_body" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n<!--more--><p>ツール概要：CCI360は、CCIのサプライパートナーからのデータを基に集計を行い、日本のディスプレイに限定した運用型広告の市場規模と、運用型広告（ディスプレイ）にキャンペーン予算を多く投下している広告主のキャンペーン費用の規模や推移を調査するツール。</p>", "rss_summary" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n", "rss_body" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n<!--more--><p>ツール概要：CCI360は、CCIのサプライパートナーからのデータを基に集計を行い、日本のディスプレイに限定した運用型広告の市場規模と、運用型広告（ディスプレイ）にキャンペーン予算を多く投下している広告主のキャンペーン費用の規模や推移を調査するツール。</p>", "tag_ids" : [ 90487096715, 90762028303, 131962964299, 134687441824, 136343590768, 164822600370 ], "topic_ids" : [ 90487096715, 90762028303, 131962964299, 134687441824, 136343590768, 164822600370 ], "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : null, "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "composition_id" : 0, "is_crawlable_by_bots" : false, "use_featured_image" : true, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "html_title" : "【調査レポート】2023年上期インターネット広告市場動向およびこれからの広告指標について", "header" : null, "enable_layout_stylesheets" : null, "tweet" : null, "tweet_at" : null, "campaign_name" : "KnowHow_document", "campaign_utm" : "KnowHow_document", "meta_keywords" : null, "meta_description" : "本調査は、昨今のインターネット広告市場における具体的な変化を2020年7月から半期ごとに調査しているものです。国内のマーケターのアンケート回答結果と当社の運用型ディスプレイ広告出稿分析ツール「CCI 360 Programmatic Display Market Analytics」*1のデータをもとに、インターネット広告キャンペーン費用の推移等、該当期間におけるインターネット広告の出稿傾向をホワイトペーパーとしてまとめました。", "tweet_immediately" : false, "publish_immediately" : true, "security_state" : "NONE", "scheduled_update_date" : 0, "placement_guids" : [ ], "property_for_dynamic_page_title" : null, "property_for_dynamic_page_slug" : null, "property_for_dynamic_page_meta_description" : null, "property_for_dynamic_page_featured_image" : null, "property_for_dynamic_page_canonical_url" : null, "preview_image_src" : null, "legacy_blog_tabid" : null, "legacy_post_guid" : null, "performable_variation_letter" : null, "style_override_id" : null, "has_user_changes" : true, "css" : { }, "css_text" : "", "unpublished_at" : 1698021188877, "published_by_id" : 48234816, "allowed_slug_conflict" : false, "ai_features" : null, "link_rel_canonical_url" : "https://www.cci.co.jp/form_cci360_7/", "page_redirected" : false, "page_expiry_enabled" : null, "page_expiry_date" : null, "page_expiry_redirect_id" : null, "page_expiry_redirect_url" : null, "deleted_by_id" : null, "deleted_by" : null, "state_when_deleted" : null, "cloned_from" : null, "staged_from" : null, "personas" : [ ], "compose_body" : null, "featured_image" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/2023%E5%B9%B4%E4%B8%8A%E6%9C%9F_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91.png", "featured_image_alt_text" : "2023年上期_インターネット広告市場動向", "featured_image_width" : 2086, "featured_image_height" : 1170, "publish_timezone_offset" : null, "theme_settings_values" : null, "head_html" : "<meta name=\"robots\" content=\"noindex\">", "footer_html" : null, "attached_stylesheets" : [ ], "enable_domain_stylesheets" : null, "include_default_custom_css" : null, "password" : null, "layout_sections" : { }, "past_mab_experiment_ids" : [ ], "published_at" : 1720508753197, "last_edit_session_id" : null, "last_edit_update_id" : null, "created_by_agent" : null }, "metaDescription" : "本調査は、昨今のインターネット広告市場における具体的な変化を2020年7月から半期ごとに調査しているものです。国内のマーケターのアンケート回答結果と当社の運用型ディスプレイ広告出稿分析ツール「CCI 360 Programmatic Display Market Analytics」*1のデータをもとに、インターネット広告キャンペーン費用の推移等、該当期間におけるインターネット広告の出稿傾向をホワイトペーパーとしてまとめました。", "metaKeywords" : null, "name" : "【KnowHow】【リサーチ_WP】2023年上期インターネット広告市場動向およびこれからの広告指標について", "nextPostFeaturedImage" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/document/KB/%E3%80%90KnowHowNow%E3%80%91KNOTBOX_LINE%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89%E8%B3%87%E6%96%992023%E5%B9%B410%E6%9C%88.png", "nextPostFeaturedImageAltText" : "KNOTBOX_LINEトレンド資料2023年10月", "nextPostName" : "【KnowHow】【KB_WP】【LINE公式アカウントトレンド資料】2023年10月", "nextPostSlug" : "download/line_knotbox-wp_trend-2310", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "【調査レポート】2023年上期インターネット広告市場動向およびこれからの広告指標について", "parentBlog" : { "absoluteUrl" : "https://know-how-now.cci.co.jp/download", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 131156235395, "attachedStylesheets" : [ ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "2bb977a7-f7ba-430c-975c-4e54240db1b8", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1692684531833, "createdDateTime" : 1692684531833, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "デジタルマーケティングに関する様々な資料や当社のサービス資料がダウンロードできます。デジタルマーケティングの戦略やツール、最新トレンドなど幅広いトピックを網羅。気になるトピックの資料を気軽にダウンロードしてください。", "domain" : "know-how-now.cci.co.jp", "domainWhenPublished" : "know-how-now.cci.co.jp", "emailApiSubscriptionId" : null, "enableGoogleAmpOutput" : false, "enableSocialAutoPublishing" : false, "generateJsonLdEnabled" : true, "header" : null, "htmlFooter" : "", "htmlFooterIsShared" : true, "htmlHead" : "", "htmlHeadIsShared" : true, "htmlKeywords" : [ ], "htmlTitle" : "お役立ち資料ダウンロード｜KnowHowNow", "id" : 131156235395, "ilsSubscriptionListsByType" : { }, "instantNotificationEmailId" : null, "itemLayoutId" : null, "itemTemplateIsShared" : false, "itemTemplatePath" : "know_How/templates/blog-post-download.html", "label" : "お役立ち資料ダウンロード｜KnowHowNow", "language" : "ja", "legacyGuid" : null, "legacyModuleId" : null, "legacyTabId" : null, "listingLayoutId" : null, "listingPageId" : 131156235396, "listingTemplatePath" : "", "liveDomain" : "know-how-now.cci.co.jp", "monthFilterFormat" : "MMMM yyyy", "monthlyNotificationEmailId" : null, "name" : "お役立ち資料ダウンロード｜KnowHowNow", "parentBlogUpdateTaskId" : null, "portalId" : 22681411, "postHtmlFooter" : "", "postHtmlHead" : "", "postsPerListingPage" : 12, "postsPerRssFeed" : 10, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publicTitle" : "お役立ち資料ダウンロード｜KnowHowNow", "publishDateFormat" : "medium", "resolvedDomain" : "know-how-now.cci.co.jp", "rootUrl" : "https://know-how-now.cci.co.jp/download", "rssCustomFeed" : null, "rssDescription" : null, "rssItemFooter" : null, "rssItemHeader" : null, "settingsOverrides" : { "itemLayoutId" : false, "itemTemplatePath" : false, "itemTemplateIsShared" : false, "listingLayoutId" : false, "listingTemplatePath" : false, "postsPerListingPage" : false, "showSummaryInListing" : false, "useFeaturedImageInSummary" : false, "htmlHead" : false, "postHtmlHead" : false, "htmlHeadIsShared" : false, "htmlFooter" : false, "listingPageHtmlFooter" : false, "postHtmlFooter" : false, "htmlFooterIsShared" : false, "attachedStylesheets" : false, "postsPerRssFeed" : false, "showSummaryInRss" : false, "showSummaryInEmails" : false, "showSummariesInEmails" : false, "allowComments" : false, "commentShouldCreateContact" : false, "commentModeration" : false, "closeCommentsOlder" : false, "commentNotificationEmails" : false, "commentMaxThreadDepth" : false, "commentVerificationText" : false, "socialAccountTwitter" : false, "showSocialLinkTwitter" : false, "showSocialLinkLinkedin" : false, "showSocialLinkFacebook" : false, "enableGoogleAmpOutput" : false, "ampLogoSrc" : false, "ampLogoHeight" : false, "ampLogoWidth" : false, "ampLogoAlt" : false, "ampHeaderFont" : false, "ampHeaderFontSize" : false, "ampHeaderColor" : false, "ampHeaderBackgroundColor" : false, "ampBodyFont" : false, "ampBodyFontSize" : false, "ampBodyColor" : false, "ampLinkColor" : false, "generateJsonLdEnabled" : false }, "showSocialLinkFacebook" : true, "showSocialLinkLinkedin" : true, "showSocialLinkTwitter" : true, "showSummaryInEmails" : true, "showSummaryInListing" : true, "showSummaryInRss" : true, "siteId" : null, "slug" : "download", "socialAccountTwitter" : "", "state" : null, "subscriptionContactsProperty" : null, "subscriptionEmailType" : null, "subscriptionFormGuid" : null, "subscriptionListsByType" : { }, "title" : null, "translatedFromId" : null, "translations" : { }, "updated" : 1696899912504, "updatedDateTime" : 1696899912504, "urlBase" : "know-how-now.cci.co.jp/download", "urlSegments" : { "all" : "all", "archive" : "archive", "author" : "author", "page" : "page", "tag" : "tag" }, "useFeaturedImageInSummary" : true, "usesDefaultTemplate" : false, "weeklyNotificationEmailId" : null }, "password" : null, "pastMabExperimentIds" : [ ], "performableGuid" : null, "performableVariationLetter" : null, "personas" : [ ], "placementGuids" : [ ], "portableKey" : null, "portalId" : 22681411, "position" : null, "postBody" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n<!--more--><p>ツール概要：CCI360は、CCIのサプライパートナーからのデータを基に集計を行い、日本のディスプレイに限定した運用型広告の市場規模と、運用型広告（ディスプレイ）にキャンペーン予算を多く投下している広告主のキャンペーン費用の規模や推移を調査するツール。</p>", "postBodyRss" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n<!--more--><p>ツール概要：CCI360は、CCIのサプライパートナーからのデータを基に集計を行い、日本のディスプレイに限定した運用型広告の市場規模と、運用型広告（ディスプレイ）にキャンペーン予算を多く投下している広告主のキャンペーン費用の規模や推移を調査するツール。</p>", "postEmailContent" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>", "postFeaturedImageIfEnabled" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/2023%E5%B9%B4%E4%B8%8A%E6%9C%9F_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91.png", "postListContent" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>", "postListSummaryFeaturedImage" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/2023%E5%B9%B4%E4%B8%8A%E6%9C%9F_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91.png", "postRssContent" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>", "postRssSummaryFeaturedImage" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/2023%E5%B9%B4%E4%B8%8A%E6%9C%9F_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91.png", "postSummary" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n", "postSummaryRss" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>", "postTemplate" : "know_How/templates/blog-post-download.html", "previewImageSrc" : null, "previewKey" : "lKKYabxH", "previousPostFeaturedImage" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/SAT/dl/%E3%80%90SAT%E3%80%91%E3%82%BC%E3%83%88%E3%82%B1%E3%83%B3%E3%82%B3%E3%83%8D%E3%82%AF%E3%83%88%E3%81%AE%E3%81%94%E7%B4%B9%E4%BB%8B.webp", "previousPostFeaturedImageAltText" : "ゼトケンコネクトのご紹介", "previousPostName" : "【KnowHow】【ZKEN_サービス資料】ゼトケンコネクト", "previousPostSlug" : "download/sns_z-ken-service", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1698021438000, "publishDateLocalTime" : 1698021438000, "publishDateLocalized" : { "date" : 1698021438000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1720508753197, "publishedByEmail" : null, "publishedById" : 48234816, "publishedByName" : null, "publishedUrl" : "https://know-how-now.cci.co.jp/download/research_2023-internet-advertising-market-trend-report", "resolvedDomain" : "know-how-now.cci.co.jp", "resolvedLanguage" : null, "rssBody" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n<!--more--><p>ツール概要：CCI360は、CCIのサプライパートナーからのデータを基に集計を行い、日本のディスプレイに限定した運用型広告の市場規模と、運用型広告（ディスプレイ）にキャンペーン予算を多く投下している広告主のキャンペーン費用の規模や推移を調査するツール。</p>", "rssSummary" : "<p>*1＜ツール概要＞<br>ツール名　：CCI 360 Programmatic Display Market Analytics</p>\n", "rssSummaryFeaturedImage" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/2023%E5%B9%B4%E4%B8%8A%E6%9C%9F_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1720508753593, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/e6558736-9048-4ef9-b580-95bfe6b7e62b.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "download/research_2023-internet-advertising-market-trend-report", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 90487096715, 90762028303, 131962964299, 134687441824, 136343590768, 164822600370 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1667544181502, "deletedAt" : 0, "description" : "", "id" : 90487096715, "label" : "SNS", "language" : "ja", "name" : "SNS", "portalId" : 22681411, "slug" : "sns", "translatedFromId" : null, "translations" : { }, "updated" : 1667544181502 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1667799860790, "deletedAt" : 0, "description" : "", "id" : 90762028303, "label" : "広告", "language" : "ja", "name" : "広告", "portalId" : 22681411, "slug" : "広告", "translatedFromId" : null, "translations" : { }, "updated" : 1667799860790 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1693196346592, "deletedAt" : 0, "description" : "", "id" : 131962964299, "label" : "リサーチ", "language" : "ja", "name" : "リサーチ", "portalId" : 22681411, "slug" : "リサーチ", "translatedFromId" : null, "translations" : { }, "updated" : 1693196346592 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1694590980490, "deletedAt" : 0, "description" : "", "id" : 134687441824, "label" : "運用型広告", "language" : "ja", "name" : "運用型広告", "portalId" : 22681411, "slug" : "運用型広告", "translatedFromId" : null, "translations" : { }, "updated" : 1694590980490 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695606970208, "deletedAt" : 0, "description" : "", "id" : 136343590768, "label" : "動画広告", "language" : "ja", "name" : "動画広告", "portalId" : 22681411, "slug" : "動画広告", "translatedFromId" : null, "translations" : { }, "updated" : 1695606970208 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1713423901736, "deletedAt" : 0, "description" : "", "id" : 164822600370, "label" : "お役立ち資料", "language" : "ja", "name" : "お役立ち資料", "portalId" : 22681411, "slug" : "お役立ち資料", "translatedFromId" : null, "translations" : { }, "updated" : 1713423901736 } ], "tagNames" : [ "SNS", "広告", "リサーチ", "運用型広告", "動画広告", "お役立ち資料" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "know_How/templates/blog-post-download.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "【調査レポート】2023年上期インターネット広告市場動向およびこれからの広告指標について", "tmsId" : null, "topicIds" : [ 90487096715, 90762028303, 131962964299, 134687441824, 136343590768, 164822600370 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1667544181502, "deletedAt" : 0, "description" : "", "id" : 90487096715, "label" : "SNS", "language" : "ja", "name" : "SNS", "portalId" : 22681411, "slug" : "sns", "translatedFromId" : null, "translations" : { }, "updated" : 1667544181502 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1667799860790, "deletedAt" : 0, "description" : "", "id" : 90762028303, "label" : "広告", "language" : "ja", "name" : "広告", "portalId" : 22681411, "slug" : "広告", "translatedFromId" : null, "translations" : { }, "updated" : 1667799860790 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1693196346592, "deletedAt" : 0, "description" : "", "id" : 131962964299, "label" : "リサーチ", "language" : "ja", "name" : "リサーチ", "portalId" : 22681411, "slug" : "リサーチ", "translatedFromId" : null, "translations" : { }, "updated" : 1693196346592 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1694590980490, "deletedAt" : 0, "description" : "", "id" : 134687441824, "label" : "運用型広告", "language" : "ja", "name" : "運用型広告", "portalId" : 22681411, "slug" : "運用型広告", "translatedFromId" : null, "translations" : { }, "updated" : 1694590980490 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695606970208, "deletedAt" : 0, "description" : "", "id" : 136343590768, "label" : "動画広告", "language" : "ja", "name" : "動画広告", "portalId" : 22681411, "slug" : "動画広告", "translatedFromId" : null, "translations" : { }, "updated" : 1695606970208 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1713423901736, "deletedAt" : 0, "description" : "", "id" : 164822600370, "label" : "お役立ち資料", "language" : "ja", "name" : "お役立ち資料", "portalId" : 22681411, "slug" : "お役立ち資料", "translatedFromId" : null, "translations" : { }, "updated" : 1713423901736 } ], "topicNames" : [ "SNS", "広告", "リサーチ", "運用型広告", "動画広告", "お役立ち資料" ], "topics" : [ 90487096715, 90762028303, 131962964299, 134687441824, 136343590768, 164822600370 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 1698021188877, "updated" : 1720508753201, "updatedById" : 48234816, "upsizeFeaturedImage" : false, "url" : "https://know-how-now.cci.co.jp/download/research_2023-internet-advertising-market-trend-report", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { "module_169294194851717" : { "body" : { "choice" : "リサーチ", "module_id" : 131642420049 }, "child_css" : { }, "css" : { }, "id" : "module_169294194851717", "label" : "ダウンロードタイプ", "module_id" : 131642420049, "name" : "module_169294194851717", "order" : 1, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_169329494228885" : { "body" : { "form" : { "form_id" : "7f1ffdf7-5e39-46ca-831d-a4e5010bea6f", "gotowebinar_webinar_key" : null, "message" : "フォームをご送信いただき、ありがとうございます。", "response_type" : "inline" }, "module_id" : 132172601262 }, "child_css" : { }, "css" : { }, "id" : "module_169329494228885", "label" : "サイドフォルム", "module_id" : 132172601262, "name" : "module_169329494228885", "order" : 16, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_169439974722222" : { "body" : { "group" : [ { "title" : "2023年上期インターネット広告市場の現状" }, { "title" : "2023年下期 （7月～12月）業界別天気図予報" }, { "title" : "これからの広告指標について" }, { "title" : "インターネット広告における課題・中長期施策" }, { "title" : "" }, { "title" : "" }, { "title" : "" } ], "module_id" : 131135405963, "richtext" : "<h4 style=\"text-align: center;\">この資料でわかること</h4>" }, "child_css" : { }, "css" : { }, "id" : "module_169439974722222", "label" : "資料DL_お困りごと", "module_id" : 131135405963, "name" : "module_169439974722222", "order" : 8, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_169440031781339" : { "body" : { "module_id" : 131128177463, "title" : "" }, "child_css" : { }, "css" : { }, "id" : "module_169440031781339", "label" : "特徴", "module_id" : 131128177463, "name" : "module_169440031781339", "order" : 9, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_169440083205649" : { "body" : { "group" : [ { "image" : { "alt" : "360_インターネット広告費の増減", "height" : 358, "loading" : "lazy", "max_height" : 358, "max_width" : 679, "size_type" : "auto", "src" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/360_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E5%A2%97%E6%B8%9B.png", "width" : 679 }, "list_group" : [ ], "title_card" : "・インターネット広告費の増減" }, { "image" : { "alt" : "360_インターネット広告費の市況感", "height" : 352, "loading" : "lazy", "max_height" : 352, "max_width" : 682, "size_type" : "auto", "src" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/360_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E5%B8%82%E6%B3%81%E6%84%9F.png", "width" : 682 }, "list_group" : [ ], "title_card" : "・インターネット広告費の市況感" }, { "image" : { "alt" : "360_インターネット広告取引手法別の市況感", "height" : 352, "loading" : "lazy", "max_height" : 352, "max_width" : 682, "size_type" : "auto", "src" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/360_%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%8F%96%E5%BC%95%E6%89%8B%E6%B3%95%E5%88%A5%E3%81%AE%E5%B8%82%E6%B3%81%E6%84%9F.png", "width" : 682 }, "list_group" : [ ], "title_card" : "・インターネット広告取引手法別の市況感" }, { "image" : { "alt" : "360_2023年下期の業種別出稿動向予測", "height" : 184, "loading" : "lazy", "max_height" : 184, "max_width" : 679, "size_type" : "auto", "src" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/image/Research/360_2023%E5%B9%B4%E4%B8%8B%E6%9C%9F%E3%81%AE%E6%A5%AD%E7%A8%AE%E5%88%A5%E5%87%BA%E7%A8%BF%E5%8B%95%E5%90%91%E4%BA%88%E6%B8%AC.png", "width" : 679 }, "list_group" : [ ], "title_card" : "・2023年下期の業種別出稿動向予測" } ], "module_id" : 131141215236, "title" : "資料概要の一部" }, "child_css" : { }, "css" : { }, "id" : "module_169440083205649", "label" : "リスト項目を含む画像カード", "module_id" : 131141215236, "name" : "module_169440083205649", "order" : 10, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_169440099787656" : { "body" : { "module_id" : 131145809559, "title" : "" }, "child_css" : { }, "css" : { }, "id" : "module_169440099787656", "label" : "ブログエントリーカード", "module_id" : 131145809559, "name" : "module_169440099787656", "order" : 11, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_169440720854091" : { "body" : { "contents" : "<span>本調査は、昨今のインターネット広告市場における具体的な変化を2020年7月から半期ごとに調査しているものです。国内のマーケターのアンケート回答結果と当社の運用型ディスプレイ広告出稿分析ツール「CCI 360 Programmatic Display Market Analytics」*1のデータをもとに、インターネット広告キャンペーン費用の推移等、該当期間におけるインターネット広告の出稿傾向をホワイトペーパーとしてまとめました。</span><br><span>ホワイトペーパーは無料でDL可能です。希望する方は、資料請求フォームよりお問い合わせください。</span>", "module_id" : 134291847210 }, "child_css" : { }, "css" : { }, "id" : "module_169440720854091", "label" : "イントロテキスト", "module_id" : 134291847210, "name" : "module_169440720854091", "order" : 6, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_1694407647146133" : { "body" : { "module_id" : 134292637091, "subtitle" : "" }, "child_css" : { }, "css" : { }, "id" : "module_1694407647146133", "label" : "小見出し（お役立ち資料ダウンロード）", "module_id" : 134292637091, "name" : "module_1694407647146133", "order" : 5, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_16945850310164" : { "body" : { "group" : [ { "contents" : "", "image" : { "alt" : "service-logo", "height" : 120, "loading" : "lazy", "max_height" : 120, "max_width" : 218, "size_type" : "auto", "src" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/%E3%80%90%E3%82%A2%E3%82%AB%E3%83%9E%E3%83%8D%E3%80%91service-logo.png", "width" : 218 }, "link" : { "no_follow" : false, "open_in_new_tab" : true, "url" : { "content_id" : null, "href" : "https://www.cci.co.jp/", "type" : "EXTERNAL" } }, "title_bold" : "CARTA COMMUNICATIONS", "title_site" : "公式サイト" } ], "module_id" : 134690525315 }, "child_css" : { }, "css" : { }, "id" : "module_16945850310164", "label" : "CTAブロック2", "module_id" : 134690525315, "name" : "module_16945850310164", "order" : 13, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_16959621836584" : { "body" : { "file" : "https://22681411.fs1.hubspotusercontent-na1.net/hubfs/22681411/knowHow_AM/AM/document/research/%5B2023%E4%B8%8A%E6%9C%9F%5D%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91_KnowHowNow.pdf", "module_id" : 137012289632 }, "child_css" : { }, "css" : { }, "id" : "module_16959621836584", "label" : "資料", "module_id" : 137012289632, "name" : "module_16959621836584", "order" : 4, "smart_type" : null, "styles" : { }, "type" : "module" }, "module_16969208068103" : { "body" : { "module_id" : 139473356979, "title" : "【調査レポート】2023年上期インターネット広告市場動向" }, "child_css" : { }, "css" : { }, "id" : "module_16969208068103", "label" : "一覧用見出しテキスト", "module_id" : 139473356979, "name" : "module_16969208068103", "order" : 2, "smart_type" : null, "styles" : { }, "type" : "module" } } })